July 26, 2021

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Concerns, assurance, likely: $450 million proposal for Kenner’s Laketown has all 3 | Company Information

5 min read

When a Las Vegas-primarily based gaming software business gathered the media previous thirty day period to lay out its options for Kenner’s Laketown space, the eyesight that officers described was formidable: a $450 million makeover of the leisure area into a sports activities- and tunes-themed family members resort district featuring a resort, condominiums, marina, and eating and searching possibilities.

Atlantis Gaming’s news convention that afternoon at the Pontchartrain Center also packed some star power — NFL Hall of Famer Warren Moon and former world champion boxer Roy Jones Jr., equally board members, were on hand to say how much they looked ahead to the day when Laketown would be a bustling mecca for foodstuff and culture alongside Lake Pontchartrain.






Heavyweight Boxing Champ and Olympian Roy Jones Jr. and NFL Hall of Fame Quarterback Warren Moon chat together immediately after a information conference announcing the enhancement of Kenner’s Laketown as a multi-use facility at the Pontchartrain Center in Kenner on Friday, June 25, 2021. (Image by Brett Duke, NOLA.com | The Moments-Picayune | The New Orleans Advocate)




“The idea is to acquire a full place resort,” Atlantis Gaming CEO Donald Bailey explained that day. “I am surprised that the web-site has not been developed right before.” 

But the journey from vision to reality will probable be a demanding just one. Equivalent thoughts have been floated in the past, only to flounder.

Not only is the project estimated to value almost 50 % a billion bucks, but experts say recreation developments demand substantial analysis on the marketplace and focus on individuals just before the initial shovel of filth moves. On leading of that, a raft of regulatory and allowing hurdles have to be cleared.






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An Atlantis Gaming Corp. brochure.




Bailey is confident.

“We are a relatively younger company, but our skills is very well-documented,” he reported.

Tonya Pope, a recreational improvement consultant who has worked on New Orleans’ Jazzland task, mentioned a undertaking like the Laketown just one will have to have intense review.

“You’ve got received to go crunch the quantities,” she said. “It’s not a situation of build it and they will appear.”

To get investors intrigued, developers will have to have to display that they have accomplished their research and recognize the spot and who could possibly occur to the web site, she mentioned. 

College of New Orleans’ Markus Schuckert, who specializes in the hospitality small business, agreed with Pope.

“They will need to define what is their big focus on team,” he explained, adding that a growth like that might draw in people who want New Orleans-design sights without having dealing with all that heading to the French Quarter entails.

“Anyone who isn’t going to want to go downtown” or to Mississippi could be a natural healthy for the place, he claimed. “You could have a marketplace for individuals from other parishes.”

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Bailey dismissed reservations that Atlantis, typically a gaming software package business, could execute a challenge of this magnitude. The business has brought on a number of consultants and buyers who have wide knowledge, he explained Friday. They are also working with knowledgeable architecture and building firms, he mentioned.

Bailey cited his own perform background, which contains stints developing offshore platforms in the Gulf of Mexico and doing work at Avondale Shipyards. His tips for Laketown originated more than two many years back when he pitched a comparable design development — one with a riverboat casino — for South Shore Harbor. Bailey lost out on that offer, he stated, but the notion of an entertainment desired destination together Lake Pontchartrain was hardly ever far from his head.

“Some of the persons noticed what we had proposed they imagined it was the finest thought,” he explained.

When Kenner resident and company acquaintance Bill Dares approached him about performing something identical in Laketown, he jumped at it. “We noticed there was a welcome mat there,” he mentioned.

The task has the enthusiastic support of Kenner’s leaders. But there is loads of regulatory pink tape forward.

The business will have to negotiate a lease with the point out for use of the lake bottoms, which are owned by the state. In Bailey’s vision, several of the amenities will be developed on concrete barges, which means the point out will have to lease them the land. That system is in its infancy, Bailey and officials in the Louisiana Division of Administration reported.






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An Atlantis Gaming Corp. brochure.




Additionally, the company will have to secure permits from the U.S. Military Corps of Engineers, mainly because the challenge could affect the flood defense method, said Ricky Boyett, a Corps spokesperson. The enterprise will probable require at minimum two Corps permits, like one related to navigable waterways and a different necessary when a undertaking may well effects a federal project. In addition, a wetlands permit may perhaps also be expected, Boyett said.

Every of the processes for those permits commonly get a number of months, even though they from time to time choose considerably longer. None of that has started, Boyett claimed.

Bailey mentioned he doesn’t anticipate those people permits being a challenge.

“We will satisfy any typical that’s essential,” he mentioned. “We should not have any problems with that.”

Other particulars stay to be worked out. Chief amongst them will be what position the recent resident at the site — the Treasure Upper body Casino — will enjoy in the enhancement, if any. The gambling boat, which has been open due to the fact 1994, recently acquired the go-in advance from the Kenner City Council to shift towards a land-centered lease. But its plans keep on being unclear. A Boyd Gaming spokesperson declined to remark for this posting. 

No matter, UNO’s Schuckert signaled that Atlantis’ solution is a single that has labored in other places. Lake Pontchartrain, he mentioned, may well be ripe for identical improvement, and comparable types are rolling out all all over the planet.

“It can be a verified way to do business enterprise,” he explained. “Lake Pontchartrain is generally neglected.”

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