December 1, 2021

Music Arts

Spearheading Arts Excellence

How ‘flying dress’ pictures turned so well-known on social media

4 min read

(CNN) — It appears to be tailor designed for Instagram likes: dazzling blue sky, white partitions and a ruby-colored costume swirling elegantly in the breeze.

These illustrations or photos, recognized as “traveling dress” pics, started out on the picturesque Greek island of Santorini and have due to the fact grow to be well-liked in other tourist places like Dubai, Tulum and Italy.

Even though the shots glance like they could have been taken for a high vogue magazine, the photo shoots are relatively inexpensive and have become a additional widespread offering on vacation experience reserving sites like Viator and Klook.

Born on a Greek island

The couple had been both marriage and portrait photographers and Babenkov was reportedly performing on a shoot in the Dominican Republic, in the course of which a stylist added a long prepare to a robe to incorporate additional drama, giving him the idea to replicate the glimpse for tourists.

Considering the fact that then, they have expanded their small business to Italy, Cuba and Dubai.

Volokitina and Babenkov took edge of Search engine optimization — lookup engine optimization, a way to pack a website comprehensive of critical text that make it a lot easier to come across in a brief Google research — and now it truly is nearly not possible to discover a flying costume image online that doesn’t lead again to their web page or social media profiles in some way.

Accomplishment, even though, has presented other men and women in other markets the plan to consider out a related pictures organization model.

A girl posing for a traveling costume picture in Oia, Santorini.

Adobe Stock

Chrisan Hunter is 1 of them.

She was performing as a marriage ceremony planner in her native Montego Bay, Jamaica, when the coronavirus pandemic hit.

Relatively than pursue her personal travel aspiration — heading to Santorini to phase a flying dress photograph shoot — she resolved to capitalize on the pattern in her property region.

She also obtained lucky. Although Jamaica has experienced some quick lockdown intervals and curfews all through the pandemic, the nation has mostly remained open. Travellers from the US and Canada continued to head to Jamaica for their vacations, that means Hunter was still in a position to draw in clients.

And, ironically, rather a few of her clientele were being people today who experienced planned visits to Greece that fell apart due to the fact of travel restrictions or alterations.

Powering the scenes

People today who ebook a picture shoot with Her Dress Jamaica, Hunter’s business, are capable to pick out from five unique photographers based on whose model they like ideal, and Hunter offers every thing, from the costume alone — in a range of inclusive measurements for ladies of diverse system sorts — to hair, makeup and styling assist on request.

One of the most common thoughts she gets requested is whether or not she owns a wind device to get the dresses to swirl so radically.

“All our shoots consist of an assistant,” Hunter explains. “We get our customers dressed and every thing, and then as soon as it really is time to shoot, we coordinate with the photographer and it is a 1, 2, 3 depend. We throw up the gown, he catches (the shot) quick.”

Now, like most trends, flying attire have gone outside of solo experiences. Hunter has coordinated group pictures for up to 14 gals in various dresses as nicely as a number of maternity shoots.

Young beautiful woman in blue dress against the sea and the island of Santorini, Greece

A female in a blue “flying costume” poses in Santorini.

Adobe Inventory

Other related photography organizations have experienced to locate their possess techniques to up the ante.

Traveling Dresses Tulum, dependent in the preferred Mexican resort town, expanded their choices to contain water-resistant “flowing dresses” that are best for floating in cenotes, the colourful water-loaded sinkholes that are uncovered throughout the Yucatan peninsula.

Other firms can acquire the pics by drone or arrange a proposal to materialize mid-shoot, thus guaranteeing that the ring photos will also look Insta-ready.

Every rose has its thorn

Nonetheless, there are some matters that even the most attractive gown can not quickly disguise.

Christina Kumar did a single of these shoots in the California desert.

“The cameraman experienced to do a brief rattlesnake test at my standing locale,” she tells CNN, including, “there ended up thorns all more than my costume because it was in a place with really dense nature, and it was incredibly sizzling.”

She finished up relocating all-around as little as doable throughout the shoot, letting the spectacular dress do the work.

In spite of the potential for disaster, Kumar’s shoot went off nicely and she cherished the last item.

Hunter suggests just one of the major challenges for her business is Jamaica’s unpredictable local climate. But you can find generally a coated region that products can stay in until finally the storm clears up, and a neighborhood photographer utilized to doing the job with the problems can get a handful of attractive pictures in seconds.

Probable travel dangers aside, the ordinary shoot requires just an hour — but the images can very last for good.

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