December 1, 2021

Music Arts

Spearheading Arts Excellence

Seem: Ab muscles-CBN ‘taken over’ by fictional network in ‘Trese’ promo

3 min read
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The facade of the ELJ constructing inside of the Abdominal muscles-CBN compound is illuminated in crimson and flashed with the word Trese as section of the Netflix show’s advertising on June 11, 2021. George Calvelo, Abs-CBN News
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(Up to date) Is Stomach muscles-CBN no more? No, that’s just fiction.

The network’s metallic symbol atop its Eugenio Lopez Jr. (ELJ) Communications Middle making in Quezon Metropolis was progressively changed Friday afternoon by black signage with the letters “ABC-ZNN” in white.

But as an alternative of the station seemingly staying taken in excess of, it’s all just advertising and marketing for the new Netflix anime sequence “Trese.”

“ABC-ZNN,” a perform on the media company’s identify, is a Television set station in the Filipino graphic novel adaptation which premiered Friday.

By 6 p.m. on Friday, the façade of ELJ glowed purple, with inside lights seen by means of home windows, spanning several stories and the overall width of the constructing, forming the phrase “TRESE.”

A working day prior on Thursday, billboards promoting the collection have been put outdoors the station’s partitions in Sgt. Esguerra Avenue, alongside with the “ABC-ZNN” symbol.

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Billboards with “ANC-ZNN” make an visual appearance near Stomach muscles-CBN’s gate
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That night, Ab muscles-CBN’s broadcast heart — commonly lit in the network’s crimson-eco-friendly-blue colours — was illuminated in red, the color of the streaming system.

Abdominal muscles-CBN was not involved in the earning of the collection created by Foundation Entertainment and released with dubs in English, Tagalog, Japanese, and Spanish.

Actress Liza Soberano, who voices guide character Alexandra Trese for the Filipino language dub, is a agreement artist of the community.

On Twitter, consumers had been taken by surprise at the physical transformation of Abdominal muscles-CBN’s signage and marveled at the length of the promoting done for “Trese”.

Stomach muscles-CBN was not the only media outlet that physically marketed “Trese.” 

Community broadsheets these types of as the Philippine Star and BusinessWorld printed fake front internet pages that includes an advertorial “reporting” a scene from the collection.

In the run-up to the premiere, on-ground and electronic promos such as “vandalized” billboards and “leaked” safety footage of mythological monsters purportedly roaming Metro Manila drew consideration to the sequence.

 

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